FinTechOn 2026 & the AFA Summit
Eleanor Flavor Journal
吳朵兒記事 — a Taiwan coffee curation company
We curate Taiwanese specialty coffee, and we name everyone who made it.
For the guests of FinTechOn 2026 & the AFA Summit
Welcome to Taiwan.
Our thanks to the Taiwan FinTech Association for the work of building bridges — between regulators and founders, between this island and sixteen economies.
The box in your hands is called Before the Harvest 【在結果前】. It holds six coffees from five Taiwanese farms, each paired with a Taiwanese roaster.
Taiwan is a small island with a long habit of resilience. Fintech and coffee sit at opposite ends of the spectrum here, but they keep the same discipline: the work is done long before the result arrives. A coffee tree is tended for years before it fruits. A roaster spends years on lots nobody has heard of. At the time, none of it is proven.
We named the box for that period — the part nobody applauds yet.
May it keep good company with the teams building what comes next.
Why Taiwanese coffee
Taiwan is one of the world's youngest specialty coffee-producing countries, and one of its smallest. We will never out-produce Brazil or Vietnam, and we are not trying to.
In 2025, at the Cup of Excellence — the competition often called the Oscars of green coffee — Taiwan's lots fetched the highest average auction price of any origin on the platform worldwide, and the platform's highest price for a single lot that year.
That did not come from scale. It came from the same place Taiwan's other export industries came from: a large number of people being unreasonably precise about a very small thing.
Three things make our curation different:
- Named. We honor each member in coffee community. Every lot is traceable to a named grower, a named farm and a named roaster. We keep the traceability to honor the professionals who brings high quality.
- Sustainability. Every farm in this box is the guardian for sustainability and environmental friendly.
- Direct Sourcing. We source directly from the grower, and the roaster is chosen for that specific lot — not the other way round.
What's in the box
Before the Harvest 【在結果前】
A Taiwan specialty coffee curation — six single-origin drip bags
| Estate | Region | Elevation | Varietal / Process | Grower | Roaster | |
|---|---|---|---|---|---|---|
| 01 | Chen Sheng Le Coffee Estate 陳勝樂咖啡莊園 | Xinshe, Taichung | 500 m | SL34 / Natural | Chen Sheng-Le | Scott Chen, Mojocoffee |
| 02 | Zouzhuyuan Estate 鄒築園 | Leye, Alishan, Chiayi | 1,000–1,200 m | Bourbon / Anaerobic Honey | Fang Zheng-Lun (Avai) | Lance Chen, Cafe Solé |
| 03 | Zouzhuyuan Estate 鄒築園 | Leye, Alishan, Chiayi | 1,000–1,200 m | SL34 / JH Post-Process (Advanced – La Miel) | Fang Zheng-Lun (Avai) | Jake Hu, Taster's Coffee |
| 04 | Hunter Story Studio 獵人書坊 | Tefuye, Alishan, Chiayi | 1,000–1,500 m | Geisha / Honey | Voyu Poiconx | Caesar Tu, Kakalove Cafe |
| 05 | Yong Shun Coffee Manor 永舜咖啡莊園 | Shibi, Caoling, Gukeng, Yunlin | 1,200 m | SL34 / Washed | Su Gan-Yong & Wu Shi-Shun | Emily Tsai, YABOO Coffee |
| 06 | Nita Coffee Estate 泥妲莊園 | Chongguang, Xiulin, Hualien | 200–600 m | Typica / Natural | Dai Feng-Chiu & Tseng Chia-Ru | Jacky Lai, Coffee Bullet — 2014 World Coffee Roasting Champion |
A few of the people behind them:
Chen Sheng Le Coffee Estate was a vineyard before it was a coffee farm. Facing the problem of too little shade at low elevation, the owner did not reshape the land — he raised the coffee branches onto the vine trellises already standing there, and let pumpkins grow underneath. The three crops share the same structure.
Hunter Story Studio sits high in the Alishan range, run by Cou hunters who turned a traditional hunting ground into a food forest.
Nita Coffee Estate was founded by a Truku physician who went home. Nita means "ours" in the Truku language — the estate was built with the community, not on top of it.
Zouzhuyuan is run as a laboratory. It is where So'ngna, a native Taiwanese varietal, was developed.
Also in the box — Coffee Blossom Mist 咖啡花香氛噴霧
Built from the scent of pure Geisha blossom in Taiwan's growing regions — the flower that comes before the harvest. Alcohol-free, for rooms and for fabric. Produced in an ISO 22716-certified cosmetics facility.
About the curator
Eleanor Wu 吳筱翎 is the founder of Eleanor Flavor Journal.
- CQI Q Grader
- World Coffee Championships
- 2026 Judge Certified - World Brewers Cup
- Cup of Excellence international judge
- 2023 BEST of TAIWAN COE Pilot
- 2022 Honduras & Costa Rica
- 2018 Guatemala (Observer)
- Competitor, 2026 Taiwan Brewers Cup
- Final Runner, 4th place
- Host of Eleanor's Coffee Table 吳朵兒的咖啡桌, a podcast on Taiwanese coffee
She spends the harvest season at origin — on the farms, at the cupping tables, and at the auctions where Taiwanese lots are bought and sold. Eleanor Flavor Journal exists to shorten the distance between those fields and the cup in front of you.
Follow
Instagram → Eleanor Flavor Journal
Podcast → Eleanor's Coffee Table 吳朵兒的咖啡桌
YouTube → 吳朵兒記事 Eleanor Flavor Journal
WedPage 中文網站首頁 → www.efjournal.com
Corporate & international enquiries
We work with companies on curated coffee gifting, and with international buyers on Taiwanese green coffee.
- Corporate gift boxes — custom curation and co-branding, from 20 boxes
- Insert service — your card or note placed in every box
- Multi-address shipping within Taiwan
- Sourcing — introductions to Taiwanese growers and roasters for international buyers
